Hi, Hatch team!
My name is Nick Lacke. I am a web designer, brand designer, and illustrator who develops strong brands through authenticity and craft.
I’m in the process of reorganizing my website portfolio, so please accept this downloadable portfolio in the meantime. Thank you!
What I believe in
I believe in craft. I believe in care. I love learning and expanding my skillset, but web and brand design are my home. I try to understand who the user is, their needs, and how we can best get them from Point A to Point B by reducing friction.
There are many talented people out there, but I pride myself on how often I am described as “a delight to work with.” Soft skills and emotional intelligence are underrated assets in the workplace, but can truly make the difference in the long run.
I am a natural collaborator who believes that interdisciplinary teams and a strong culture deliver more impactful results. I put the customer first and use research and experience to create successful experiences.
Why me?
I think I love you. No, in all seriousness, there aren’t a ton of companies that create products that I wholeheartedly believe in.
As you might read in my cover letter, I am a parent who is also somewhat of a sleep fanatic. I do not like being sleep deprived, which, as all parents know, is kind of difficult with small kids. “Solving Your Child’s Sleep Problems” by Dr Ferber became my bible and the Hatch Rest my sidekick.
The Hatch Rest is such a smart product. It was intuitive and interesting enough that even our obstinate toddler got excited about the idea of colored lights telling him what he could and couldn’t do.
Now, the light is in our daughter’s room. She’s almost three, and every weekday at 6:45 a.m., we hear her yell, “It’s green!” It’s adorable. Hatch has become an integral part of our parenting strategy, and I’d love to repay you by becoming an integral part of your creative team.