Year in Social campaign
Overview
The Year in Social campaign's purpose is to celebrate and acknowledge our customers by using contextual data about their annual social media performance to engage with them during a time when strategies and budgets are fresh.
The goal of YIS is to drive pipeline on account expansion, renewal strengthening, brand awareness on social media, and set the stage for future growth opportunities.
I drove this massive, multi-asset marketing initiative from art direction to execution, and in the process, helped further define our core brand visual style.
Role
Art direction, web design, visual design
collaborators
Customer Marketing, Marketing Operations, Data Science, Creative Strategy, Copywriting, Web Development, Email Marketing
Webinar success page
Category page
I should probably write about more recent work and my contributions:
2018 redesign
illustrations
2020 upgrade
random web work
Old website:
• 2018 Sprout Social developed our brand personality. Bold, authentic, and inspiring. Our current website was none of those things. Full of stock photography, stark whites and neutrals and a site hierarchy that was held together with masking tape, a few of us on the brand creative team were tasked with redesigning the website in a way that better matched our brand persona.
George, Rusty.
Real photography of customers from shoots. Addition of Why Sprout page to give the pitch for going with Sprout beyond just our product. We took inspiration from bold, experimental design and high-end publications and magazines.
Old website:
2018 Sprout Social developed our brand personality. Bold, authentic, and inspiring. Our current website was none of those things. Full of stock photography, stark whites and neutrals and a site hierarchy that was held together with masking tape, a few of us on the brand creative team were tasked with redesigning the website in a way that better matched our brand persona.
George, Rusty.
Real photography of customers from shoots. Addition of Why Sprout page to give the pitch for going with Sprout beyond just our product.
