Year in Social campaign
Overview
The Year in Social campaign's purpose is to celebrate and acknowledge our customers by using contextual data about their annual social media performance to engage with them during a time when strategies and budgets are fresh.
The goal of YIS is to drive pipeline on account expansion, renewal strengthening, brand awareness on social media, and set the stage for future growth opportunities.
I drove this massive, multi-asset marketing initiative from art direction to execution, and in the process, helped further define our core brand visual style.
Role
Art direction, web design, visual design
collaborators
Customer Marketing, Marketing Operations, Data Science, Creative Strategy, Copywriting, Web Development, Email Marketing
