Hi, Square team!
My name is Nick Lacke and I am a designer, art director and visual storyteller who develops strong brands through authenticity and craft.
I’m in the process of reorganizing my website portfolio, so please accept this downloadable portfolio in the meantime. Thank you!
What I believe in
I believe in craft. I believe in care. I love learning and expanding my skill set, but brand design is my true calling. I try to understand who the user is, their needs, and how we can best get them from Point A to Point B by reducing friction.
There are many talented people out there, but I take pride in being described as “a delight to work with” so often. Soft skills and emotional intelligence are often underrated assets in the workplace, but they can truly make a difference in the long run.
I can lead large brand initiatives, from brand refreshes to brand guidelines. But I am also a natural collaborator who believes that interdisciplinary teams and a strong culture deliver more impactful results. I take pride in bringing people together to achieve success.
Why me?
I love Block. I love Square. As a small business owner of a little print and art shop, I've experienced Block’s economic empowerment first-hand. The Square Reader revolutionized how to accept payments while keeping track of my inventory. It democratized retail.
I have over 12 years of experience in tech, specifically growing a small B2B startup from 50+ people to a large, global enterprise brand and I was integral to evolving the brands various refreshes.
I’m a multitalented designer who can jump from brand to code to illustration to motion and could serve as the glue for the brand team.