Hi Team Zapier!
My name is Nick Lacke. I am a brand designer, web designer, and illustrator who develops strong brands through authenticity and craft.
I’m in the process of reorganizing my website portfolio, so please accept this downloadable portfolio in the meantime. Thank you!
Why me?
I have over a decade of experience working in B2B SaaS tech spaces.
I have a strong multidisciplinary skillset that stretches brand design, web design, art direction, illustration, and UX. I have worked on small teams and large teams and can flex to meet the needs of this role.
I am passionate. I always put my best foot forward and strive to do good work. I also believe in a culture of feedback. I believe that being able to give and receive feedback is a valuable gift, as it ultimately strengthens the work.
I work hard, but I am easy to work with. I think in this fraught economy and job market, that often gets tossed aside. This cooperative and collaborative attitude is central to my personality—I don’t know, maybe it’s a midwestern thing?
What I believe in
I care deeply about design, both in the craft itself and the care that goes into doing it well. I am always learning and trying new things, but web and brand design have always felt like home to me. At the heart of my work is the user—understanding who they are, what they need, and how to get them from Point A to Point B as smoothly as possible.
There are a lot of talented designers out there, but something I hear often—and really value—is that I’m “a delight to work with.” I think soft skills and emotional intelligence are just as important as design chops, especially when it comes to building strong, lasting teams.
I love collaborating with people from different backgrounds and disciplines. I’ve seen firsthand how a healthy team culture and a shared sense of purpose can lead to better, more thoughtful work. I always try to lead with empathy, keep the customer in focus, and use both research and experience to design things that truly work.