Harris Report
Overview
The Harris Report was one of two major awareness and thought leadership pieces from 2023. It provided tangible insights to make data-informed decisions for social practitioners all the way up to decision makers. The goal was to present the data in a compelling and digestible manner, allowing the audience to feel empowered to utilize this data to sell social media as a major marketing channel within their organization.
results
I stepped in to improve the blog experience while standardizing components for developers. The results were improved content hierarchy, readability, and better alignment to Sprout’s current brand standards.
Role
Art direction, layout design, data viz
Collaborators
Marketing, Brand & Social
