Sprout Blog & Content Hub
Problem
Sprout’s blog drives over 60% of their Marketing Qualified Leads—driving engagement toward requesting a demo or starting a trial of our product. Despite revisions over the years, organic traffic was slowly decreasing. I had designed the original version of the blog in 2017, but it was time for a refresh.
Solution
I stepped in to improve the blog experience while standardizing components for developers. The results were improved content hierarchy, readability and better alignment to Sprout’s current brand standards.
Role
UX, Web design
Collaborators
Web Strategy, SEO, Web Development
