Year in Social campaign
Overview
The Year in Social campaign's purpose is to celebrate and acknowledge our customers by using contextual data about their annual social media performance to engage with them during a time when strategies and budgets are fresh.
This specific year, I pitched a futuristic art direction that would lean in to the future-forward outlook that comes after looking back over your performance for the year.
The goal of YIS is to drive pipeline on account expansion, renewal strengthening, brand awareness on social media, and set the stage for future growth opportunities.
I drove this massive, multi-asset marketing initiative from art direction to execution, and in the process, helped further define our core brand visual style.
Role
Art direction, web design, visual design
collaborators
Customer Marketing, Marketing Operations, Data Science, Creative Strategy, Copywriting, Web Development, Email Marketing
The Year in Social campaign cross-promoted with our monthly customer webinars, so I had to pull both brands together.
Sprout customers could go to the Year in Social page to see their yearly stats, how they compare with their industry, and share imagery of their unique results on social.
Email campaign with dynamically populated statistics
A few custom icons to reinforce the future-forward theme of the art direction.
Pendo in-app message to engage customers while they’re using the Sprout product.